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Every day, internet users make over a billion purchases on Google, engaging in activities like virtually trying on clothes before buying, shopping for items they see using Lens, and searching for prices. Leveraging our advancements in AI, we’ve made shopping on Google even more seamless. Today, we’re unveiling a revamped Google Shopping experience, completely rebuilt with AI. We’ve integrated 45 billion product listings into the Google Shopping Graph using Gemini Models to revolutionize the online shopping experience with a new personalized shopping hub, which will be rolled out in the U.S. over the coming weeks, starting today.
Enhancing Shopping Search with AI
The new Google Shopping experience utilizes AI to intelligently display the most relevant products, making your search faster and easier. You’ll now receive an AI-generated brief highlighting key factors to consider in your search, along with products that meet your needs. For instance, if you’re like me and looking for a new winter jacket—not just any winter jacket, but one that keeps you warm and dry in the Pacific Northwest.
Here’s how it works: a search for "Men’s winter jacket for Seattle" will provide an AI briefing with essential information to consider before investing in a new coat for this climate. We’ll showcase products recommended by sources across the web and explain why they suit your needs. You’ll also see categories offering a more organized view of the types of jackets to consider. For those wanting to delve deeper into their research online, you can easily click on relevant items.
